ASH was founded in 2000 with the passion and know-how of two great professionals in the field: Leonello Calvani and Patrick Ithier. Their commercial and stylistic experience has given life to a product with clear ideas and current content. In this professional partnership, Calvani and Ithier have been able to express the characteristics of their respective countries of origin in the best way, creating a particularly Italian-French flavor, becoming the most prominent brand globally.

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