NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work. NEWAMS is fully inspired by the Dutch pioneer mentality. #KNOWYOURHISTORY ‘WE ARE CULTURAL PROVOCATEURS’ We have an entrepreneurial spirit who aspires to succeed, not only in business, but in life, our mission is not to sedate, but to awaken, to disturb, to communicate, to command, to instigate, and even to provoke. Are you a culture provocateur?